Bauer media (magazine company) produce mainstream magazines such as Grazia, Heat, Kerrang!, Q, More!, Closer, Mojo, FHM and More..
The target audience of these magazines vary, due to the genre of magazine. To create a target audience for these magazines, Bauer Media make a ‘research panel’ which is designed to understand today’s consumers (19million every week). These research panels offer a greater understanding of consumer behaviour and tracks consumer trends as they appear.
A source from the website www.bauer media.co.uk says “The panel’s 10,000 + members, aged 16 years and over, have been recruited from a wide range of Bauer Media’s brands including FHM, heat, more, Kerrang!, Kiss, Magic 105.4, Empire and GRAZIA.” This shows us that the research panel is an effective way to find out target audiences for certain magazines and what they are interested in, in a specific time.
Bauer Media also carry out an on going project called ‘Phoenix Project’ which was formed in 2008 to investigate the world of music looking at people in the UK’s interest and passion for music. The Phoenix project included an interview with 1800 individual consumers aged 16-45 to find out the future of the music industry and business. This project helped to find out that music was the most popular magazine, taking over other magazines such as fashion and sport mags. This helped the company to pick out the target audiences for the magazines, what bands/ artists they are interested in and what genre of music they listen to.
The target audience of these magazines vary, due to the genre of magazine. To create a target audience for these magazines, Bauer Media make a ‘research panel’ which is designed to understand today’s consumers (19million every week). These research panels offer a greater understanding of consumer behaviour and tracks consumer trends as they appear.
A source from the website www.bauer media.co.uk says “The panel’s 10,000 + members, aged 16 years and over, have been recruited from a wide range of Bauer Media’s brands including FHM, heat, more, Kerrang!, Kiss, Magic 105.4, Empire and GRAZIA.” This shows us that the research panel is an effective way to find out target audiences for certain magazines and what they are interested in, in a specific time.
Bauer Media also carry out an on going project called ‘Phoenix Project’ which was formed in 2008 to investigate the world of music looking at people in the UK’s interest and passion for music. The Phoenix project included an interview with 1800 individual consumers aged 16-45 to find out the future of the music industry and business. This project helped to find out that music was the most popular magazine, taking over other magazines such as fashion and sport mags. This helped the company to pick out the target audiences for the magazines, what bands/ artists they are interested in and what genre of music they listen to.
IPC Media produce mainstream magazines such as NME, Look, Marie Claire and more.
IPC media get their target audiences for their magazines by dividing their audiences for magazines into 3 groups which are, men , women, and upmarket women. The company have different offices that work to make these certain sections for the certain audiences better and more effective. This is done by research ect. The main audience for IPC media magazines seem to be mainly women.
IPC media produce more niche magazines than mainstream for example housing, photography and gardening magazines.
This company doesn’t have any other media like radio shows and TV programmes.
The brand image for IPC Media is simply different font used for each letter. This is shown in the colour blue in front of a white background. Blue is a very popular colour for brand images as it is classy, classic and bold.
BBC Magazines produce mainstream magazines that are automatically recognised due to the popularity of the TV shows. The TV shows link strongly to the magazines and include the same things.
Future media produces mainly guitar (rock) magazines being the largest publisher of these in the US and UK. The magazines that future media produce are both mainstream and niche. Future media promote other things aswll such as game consoles,
