Sunday, 17 October 2010

Double Page Spread Analysis - NME

The choice of band featured in the article suggests that the target audience for this article are David Bowie fans who grew up around the 1970’s when he was most popular. This specific issue of the magazine is based around celebrating David Bowies work and how he has influenced huge artists and bands now. I think others (the younger target group) who don’t know much about David Bowie would be interested in this article too, as current popular artists/bands who they are interested in are influenced by him, which makes the younger generation want to know why.
A lot of different age groups are interested in David Bowie for many reasons and he is still as popular nowadays as he was in the 70’s, as he influences a lot of music and fashion.
The type of language used in this article is sophisticated and formal. ‘The ideas that that Warhol had espoused – in trading on familiarity’, this quote from the article shows that the type of language is sophisticated because of the words ‘espoused’ and ‘familiarity’. The way it is written is like it is informing you about David Bowie’s influences and why he is such a ‘hero’.
The language used shows us that the target audience are of a mature age, and that they are sophisticated and who are interested in the music industry, by the way the article makes references to artists like ‘Lady Gaga’ as if they should automatically know who the article is talking about. This emphasizes on the popularity and massive interest on this specific story/article.
‘The credible end of pop is rediscovering Bowie’s big ideas’ this phrase tells us that this magazine is emphasizing David Bowie as a big icon. This links into the style of the magazine because it almost promotes other things and the certain words used like ‘rediscovering’ are is as if they are making something seem much more bigger and better.  

The dominant colours used throughout the double page spread of David Bowie are hot pink and white. The colour pink is very vibrant, bright and bold. These connotations of this colour link in with the characteristics of David Bowie. Bowie was different, bold and vibrant and stood out from other artists in the 70’s, and this double page spread stands out from the other articles in the magazine.
The pink text and image borders stand out from the white background and by looking at the pages make the audience feel as if they are going back to the period of time when David Bowie was most popular (the 70’s). The colour pink was also a main colour on the front cover of the magazine.

The style of text used is the same throughout the double page spread. It is black, bold and easy to read. The black text onto the white background it a good contrast of colours which makes it even easier for the audience to read. The boldness of certain phrases emphasizes them and immediately draws your attention to them which is effective as most bold phrases are the captions to certain images and pieces of text. A large letter is placed at the beginning of the start of each section of the story. This makes the reader not loose concentration on what they are reading and ‘breaks it up’ a bit.
The double page spread is laid out very neatly and organized with a sense of ‘funkiness’. This creates the mood of the type/genre of music David Bowie creates and links really well with the article layout. The text is not orderly and in columns like the first page of the double page spread, instead it has a column to the left and a ‘mind map’ style article on the next double page spread. The text on the pages that looks like ‘a mind map’ are put in bubbles spread out around the page. These each have an image inside them with a pink border. This is very vibrant and bold. It really stands out and is interesting to read, rather than just a load of text and a few images.  The way it is laid out also is like a timeline giving the dates of each piece of text clockwise across both pages. This makes it even clearer for the target audience to read and it also makes it more fun, young and interactive rather than boring text.
The pages are taken up by more images than text, even though there is still a fair amount of text displayed on both pages. There seems to be more images displayed on the double page spread because it is like a tribute for David Bowie, showing different stages of his life and career.  
The tone that the magazine is using when addressing the reader is as if they are ‘sharing’ the story of David Bowie’s life. The magazine isn’t using direct address; instead it is as if they are telling a lot of people (the world) about it rather than just one person. Although the reader isn’t getting direct address is still makes them feel as if they are part of being told something very important and inspiring.
The artist David Bowie is represented as a ‘legend’ through the images shown on the double page spreads. It shows him growing as a superstar, in films and performing at concerts. The amount of images shown make you feel as if David Bowie is very important and into his work that he does. The images also make him look like a powerful artist and loved by his fans.
The style of the double page spreads match the style of the front cover as they use the same colours and the same bold text. It is also about the same thing and the puffs on the front cover are included in the article. This makes the magazine more effective because the article shows the information shown on the front cover clearly.
As a first time reader of this magazine you do not need any prior knowledge when reading this magazine and article. The article tells you all you need to know about the artist David Bowie and gives you the full incite of his life, career and how he has inspired people with his work.  For example the timeline used on the double page spread shows you enough you need to know about the artist.

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